1937

REPLOGLE ILLUSTRATED ATLAS

1939

A&P Iced Coffee

"60,000 in '42"

In the wake of Pearl Harbor, illustrators from across the nation were enlisted to promote a number of national campaigns to support the war effort.  President Roosevelt set seemingly impossible production goals for the nation’s factories. Roosevelt ordered the production of 60,000 aircraft in 1942 and 125,000 in 1943.

With America's entry into WWII, Rehberger was enlisted by the Society of Typographic Arts Wartime Committee in 1942 to paint 2 of 12 murals for the “Bonds for Us, Bombs for Them" campaign.  In June 1943, Rehberger was inducted into the US Army at Fort Custer, Michigan where he served as a 'distinguished' Special Services Artist with the Fort Custer Illustrators and later with the Training Aids Division of the WWII Illustrations and Format Branch. (See Military Art)

1957

US Savings Bonds

The sale of United States savings bonds to the public dates back to the nation's founding. These advertisements encouraged Americans to buy US Savings Bonds by telling stories of uniquely brave and talented Americans, both past and present.

“In the Channel Fog Her Engine Faltered”

This US Savings Bond advertisement recalls the bravery of Harriet Quimby. Harriet was the first American woman to earn a pilot’s license and on April 16, 1912, became the first woman in the world to fly the English Channel. “As charming as she was brave, Harriet Quimby combined the thorough femininity and the self-confident ability which make American women like no others on earth.“

“The Man Who Wouldn’t Give Up”

This appeal portrays a bearded man watching intensely out a heavily draped window. In the distance, there is a glow of red and gold fireworks celebrating the newly completed Brooklyn Bridge in 1883. The man is Washington Roebling. Washington assumed the role of Chief Engineer after his father John Roebling, died soon after construction started in 1869. Sadly, Washington Roebling was soon physically and mentally impaired by Caisson disease (the bends) while rescuing 100 panicked men that were trapped under the East River in a flooded Caisson. Now confined to his home, Roebling used a telescope to monitor construction and with the invaluable help of his wife Emily, the pair fought numerous battles for the next 14 years to ensure the bridge that John Roebling envisioned was completed. "His were the courage, skill and vision that make America a nation of great builders.”