ADVERTISING

1930

REUBEN H. DONNELLEY

 

REPLOGLE ILLUSTRATED ATLAS

1937

 
 
 
 Designer

Designer

 

1939

A&P Iced Coffee

 
 

1937-43

 

27 Chicago Designers

The 27 Chicago Designers and The Society of Typographic Arts were two internationally renowned design organizations started in Chicago in 1936 and 1927 respectively.   Gustav Rehberger was a founding member of the 27 Chicago Designers and a member of The Society of Typographic Arts.

 
 

"60,000 in '42"

In the wake of Pearl Harbor, illustrators from across the nation were enlisted to promote a number of national campaigns to support the war effort.  President Roosevelt set seemingly impossible production goals for the nation’s factories. Roosevelt ordered the production of 60,000 aircraft in 1942 and 125,000 in 1943.

 

With America's entry into WWII, Rehberger was enlisted by the Society of Typographic Arts Wartime Committee in 1942 to paint 2 of 12 murals for the “Bonds for Us, Bombs for Them" campaign.  In June 1943, Rehberger was inducted into the US Army at Fort Custer, Michigan where he served as a 'distinguished' Special Services Artist with the Fort Custer Illustrators and later with the Training Aids Division of the WWII Illustrations and Format Branch. (See Military Art)

1946

Brown-Forman’s King Whisky

 

1947

 

Hardwood's Blended Canadian Whisky

 

1948

 

New York by Rehberger

"New York by Rehberger featured 22 car cards created by Gustav Rehberger for the New York Subways Advertising Company. Unveiled in 1948 and viewed by millions of subway riders, they depicted a series of New York City landmarks."  Friends of the New York Transit Museum, 2012 Annual Report

 

1953

Regal

Esquire Magazine

 

1953-54

CONTINENTAL COPPER & STEEL

 Men at Work Calendar Cover

Men at Work Calendar Cover

 
 January 21, 1953 - Continental Copper & Steel Opening at the Hampshire House, NYC (E. G. Jarvis, President, Rehberger & Actress - Dagmar, Metal at Work)

January 21, 1953 - Continental Copper & Steel Opening at the Hampshire House, NYC (E. G. Jarvis, President, Rehberger & Actress - Dagmar, Metal at Work)

 
 January 21, 1953 - Continental Copper & Steel Opening at the Hampshire House, NYC

January 21, 1953 - Continental Copper & Steel Opening at the Hampshire House, NYC

 
 

1954 - 1957

Sheraton Hotels

 

1956

 

Hearst Advertising Service

 1956 - Power in Readership

1956 - Power in Readership

 

1959

Marlboro

 

1960

SAMOVAR VODKA

 

1960

Celanese Chemicals

 

1960

Standard Studios 3 Blotters

 

1962

 

US National Open

 

1962

 

The New York Times

 

1964

The New York Times

 

1965

Gatti's 

 1965 - "The Charm of Florence with a New York Flavor"

1965 - "The Charm of Florence with a New York Flavor"

 

1966

I SPY

1966 - NBC Advertising (Robert Culp, Bill Cosby)

 
 

1967

I SPY

 1967 = I Spy #4 “Wipeout”

1967 = I Spy #4 “Wipeout”

 

1972

US OPEN TABLE TENNIS CHAMPIONSHIPS

Painting donated to Peoples Republic of China by US Table Tennis Association

 

1975

SPORTS ILLUSTRATED

1974 - Limited Edition Lithograph, DEMPSEY vs. TUNNEY